Margaritaville at Sea — History, Dining, Entertainment & Activities

History

Margaritaville at Sea is a relatively new cruise brand compared to legacy cruise lines.

• Origins go back to Bahamas Paradise Cruise Line (2016–2022).

• The cruise brand officially became Margaritaville at Sea in 2022, through a partnership with the Margaritaville lifestyle brand inspired by Jimmy Buffett.

• The company itself traces operational roots to ships acquired after the collapse of Celebration Cruise Line.

• It focuses heavily on short, easy getaways from Florida to the Bahamas and Caribbean.

Fleet growth highlights

• First main ship: Paradise (converted and rebranded in 2022).

• Expansion ship: Islander (added 2024, longer itineraries).

• Future ship planned: Beachcomber (expected late 2026).

Brand positioning

• Marketed as relaxed, fun, and escapism-focused — similar vibe to Jimmy Buffett culture.

Dining Options

Included & Core Dining

• Chef-crafted main dining experiences included in fare.

• Casual dining (burgers, pizza, poolside food, quick-serve venues).

• Island-inspired menus and cocktail culture.

Specialty / Premium

• Steakhouse and upgraded specialty dining venues on newer ships.

• Large variety on newer ships (example: Islander with ~12 dining venues).

Overall Food Style

• Casual, comfort-food-forward.

• Heavy tropical / beach bar theme (margaritas, cheeseburgers, etc.).

Onboard Entertainment

Live & Theater

• Theater productions and live shows.

• Live music and nightlife heavily emphasized.

• Themed entertainment tied to island / Margaritaville culture.

Music & Nightlife

• Bars and lounges with live bands.

• Nightclubs and deck parties.

• New music venues planned on future ships (artist-curated concepts).

Casino & Adult Nightlife

• Margaritaville-themed casinos onboard.

• Late-night social / party atmosphere.

Activities Onboard

Pool & Outdoor Fun

• Multiple pool zones (especially on newer ships).

• Poolside bars and party decks.

• Sun decks and relaxation areas.

Wellness & Fitness

• Spa and salon (St. Somewhere Spa).

• Fitness centers (Fins Up Fitness).

Family / Social Activities

• Arcade and all-ages lounges.

• Games, trivia, and social activities.

• Sports courts (ship dependent).

Included Activity Philosophy

• Cruise fare generally includes entertainment, dining, and activity programming for all ages.

Positioning vs Other Cruise Lines

Margaritaville at Sea tends to be:

✅ Short-cruise focused
✅ Party / social vibe
✅ Casual luxury (not formal)
✅ Budget-friendly entry cruising

Less focused on:
❌ Ultra luxury
❌ Long world itineraries
❌ Formal cruise traditions